From by Andy Murdock in San Francisco Chronicle published December 14, 2018

The first thing that greets me as I walk into Santa Cruz Guitar Co. is a life-size cardboard cutout of a smiling Richard Hoover, the company’s founder. The second thing is the real smiling Richard Hoover, holding out a box of doughnuts.

“That one’s covered in health-food crumbs,” he says, pointing to the one my gaze had fallen on.

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