Industry

These economic impacts are based on “statewide visitor trips,” which are defined as trips taken by individuals who stay overnight away from home or travel more than 50 miles one way on a non-routine trip. This definition of a visitor is derived from the California Tourism Marketing Act.

MAJOR TAKEAWAYS

2024 California Economic Impact of Travel

• Travel spending in 2024 reached $157.3 billion a 3% year-over-year increase.
• The growth was widespread with spending increasing in 50 of California’s 58 counties.
• The industry added 24,000 new jobs last year, with total tourism employment reaching 1.7 million.
• State and local governments benefitted directly, with visitor-generated tax revenues climbing $300 million over the previous year to $12.6 billion.

Ventura County – 2024 Economic Impact of Travel  

• Travel is one of California’s most reliable engines for job creation, revenue generation and regional vitality.
• Our industry is an economic engine for Ventura County.
• Travel spending in Ventura County increased 3.4% year-over-year totaling $1.9 billion in 2024.
• Direct travel-generated employment supported 16,620 jobs in 2024.
• Direct travel earnings increased to $719 million, a gain of 2.9%.
• Tax receipts generated by travel spending gained 3.4% year-over-year totaling $162 million in 2024.
  • Local = $68.2 million
  • State = $93.6 million

*Data provided by Visit California and Dean Runyan Associates