Industry

These economic impacts are based on “statewide visitor trips,” which are defined as trips taken by individuals who stay overnight away from home or travel more than 50 miles one way on a non-routine trip. This definition of a visitor is derived from the California Tourism Marketing Act.

MAJOR TAKEAWAYS

California – 2025 Economic Impact of Travel

• Travel spending in 2025 reached $158.9 billion a +1.7% year-over-year increase
• Total employment reaching 1.2 million travel jobs for California workers
• State and local governments benefited directly, with visitor-generated tax revenues climbing to $13.6 billion in tax revenue, a +3.6% year-over-year increase
• Taxes generated by travel in 2025 saved Californians $1,008 per household.

Ventura County – 2025 Economic Impact of Travel

• Travel is one of California’s most reliable engines for job creation, revenue generation and regional vitality
• Our industry is an economic engine for Ventura County
• Travel spending in Ventura County increased +1.9% year-over-year totaling $1.947 billion in 2025
• Direct travel-generated employment supported 16,790 jobs in 2025
• Direct travel earnings increased to $754 million, a gain of +2.1%
• Tax receipts generated by travel spending gained +2.7% year-over-year totaling $172 million in 2025
  • Local = $73.7 million
  • State = $98.6 million

*Data provided by Visit California and Dean Runyan Associates